Make your essays interesting and likeable

Your essays should be original and interesting. After reading an essay the admission director should remember you and should be able to visualize your personality. Be sincere and honest while reflecting your qualities. Admissions directors are very experienced people and by just reading one essay they can gauge you whether you are sincere and honest or just blowing your own trumpet like thousand of other candidates.

Explain why you are going to a particular business school.

You essays should reflect that why you are interested in a particular business school. Say for example if you are applying to Stanford then you should be able to justify at least few specific points that you shows that you are genuinely interested in Stanford program. To show your interest you can do the following

•  Visit the business School or attend their admission events.

•  Interact with their alumni.

•  You should know about the course structure and famous professors of that school.

You should mention this in indirectly in your application essays.

Immaculate Essays (no Typos etc).

You should make sure that your essays are within word limits and follow the standard font sizes, line spacings and appropriate indentations. There should not be any grammatical and spelling errors. These types of things would be considered as blunders and make or mar your application.

Review you're your essays from a third party.

The most important point is that a third party should proof read your essays. If you can find some alumni of that school then it would be very helpful. He may catch some general errors and may help you in avoiding somsome of the blunders in application. Be prepared to even rewrite your essays if required.

When I got my essays for INSEAD reviewed from MBA alumni. I had to almost restructure all my essays and I do feel it was a big help. My sincere thanks to Amit Sinha of UC Berkeley.

Consult an admissions consultant.

You are planning to spend huge amount of money in MBA program. Spending another 2000 USD shouldn't make a difference if you want to play safe. A good consultant would help you to choose the right business schools and can help you in defining an appropriate strategy to gain admission in business school.

When I joined the business school at INSEAD, to my utter surprise, I found that many students took professional help to write their applications.